| Hi Brandi, For weeks now, I've been hinting that a change has been coming. Well, that change is almost here... In just 2 days, we will be introducing the new face of L'Ange! In 2020, we embark on our third year, just as we've entered this exciting new decade. Much like celebrating a new milestone with a new haircut, I felt this was the perfect timing for a fresh start. I love our L'Ange community, and it's because of YOU that I decided to make these important changes. Your honest feedback and personal requests these past few years have opened my eyes to things that would make us a stronger, better brand for you. The Heart Of L'Ange As you know, I started L'Ange in 2016 because I felt like something was missing from the hair care industry. As the mother of both curly- AND a straight-haired daughters, I learned early on about the importance of caring for your hair with the right tools, products, and understanding. These principles have and always will remain at the core of what we do. Except now, we will be bringing you an extensive and innovative line of products for all hair types, textures, and colors. No two heads of hair are exactly the same—we want to celebrate this unique feature that makes you, you! Our New Purpose Your hair plays a huge part in your identity and it's so important to understand the motivation behind why you style it. I think it's important to note that when it comes to your hair, the choice is (and always should be) yours! Whether you love to wear your hair in its natural state or you prefer to style it in different ways, I want you to wear it in a way that makes YOU happy. I also feel it's time to adopt kinder messaging when it comes to our hair. Instead of focusing on what we'd like to change, let's celebrate the qualities we love about it. For many years I fought my natural texture, and as I've grown wiser, I realize that it's a part of me. I now feel proud to wear it curly or straight. With the addition of new products catered to the many different hair types, I want you to see more representation of all hair types on our website and in social media. With that, you're probably wondering, "but what will the changes look like?"... What You Can Expect The changes will not happen overnight. In fact, you will notice them gradually over the course of the year. I believe the following will make L'Ange a go-to brand for everyone: -
Curated website design, including "shop by hair type" and more user-friendly product pages -
Beautiful extensions of our blush color palette -
A shift to minimalistic, more sustainable packaging -
More diversity of models across all channels; representation of more hair types -
Opportunities for real customers to be featured in campaigns -
New product innovation for all hair types, textures, and colors -
Extensive product education -
New and exciting social content As always, your feedback is key. If you like what you see, please tell me! Welcome To The New L'Ange I truly want every person to feel good about their hair, which is why I want to arm you with the tools, products, and knowledge to make this a reality. I cannot thank you enough for being a part of this journey with me and I am so excited to welcome you to this exciting new chapter. Your hair, your style, your choice.
Always putting your hair first,
Dalia Lange
Founder | 
0 comments:
Post a Comment